It’s been a year since Ed Miliband’s shadow cabinet diktat to stop using the word ‘coalition’ to describe the current government. The preferred term is ‘conservative-led’, chosen – apparently – to highlight the rightwing agenda of the government and the impotence of the Liberal Democrats in the coalition.
A year on and it’s still bloody irritating, for three reasons:
First, it is clumsy and rather meaningless (if I were crueller, I’d make a barbed comment about Ed Miliband’s leadership here). The “-led” sits at the end of the phrase awkwardly; the sort of language which is rich in sub-text to policy wonks but rather vacuous to the rest of us. Orwell counselled against using a long word where a short one will do. “Conservative-led” is a syllable too long.
Second, I’m not convinced of the reasons for its use. If Labour wanted to highlight the rightwing agenda of the government and the impotence of the Liberal Democrats in the coalition, why not just call it a Conservative government? Airbrushing the Liberal Democrats from Labour’s attacks would make the point in a far more compelling way.
Yet I think there’s a serious flaw with Labour trying to woo disaffected Liberal Democrat voters by downplaying attacks on the party. Winning the next general election outright will require voters to switch from the Conservatives, Lib Dems, Others and apathy (possibly the hardest task faced by politicians). The sorts of Lib Dem supporters which are likely to be uncomfortable with the coalition are unlikely to switch to the Conservatives or other parties on the right. Labour needs to gamble that it is the natural home of such support. The important thing is make these voters disaffected. I don’t see why direct attacks on the party shouldn’t be a part of Labour’s tactics.
Finally, the phrase irritates me because it is fully consistent with the dog-eared strategy Labour has employed for the best part of thirty years: ‘Tories evil, Labour good’ / ‘Same old Tories’ etc. There are many within the party that are still fighting battles of yore. The fact that David Cameron became Prime Minister by remoulding the Conservatives is one that eludes most on the left. There is something deeply unattractive about such bitter and shrill ideological attacks.* And such simplistic narrative is not without its own downside risks.
*This is true of zealots in all parties, not just Labour.